Play another way.
Some people go by the rules, but we challenge them. As ongoing sponsors of the World Padel Tour and the International Padel Federation, our mission is to promote a new vision of sportiness on and off the road. By selected eight of the world’s top padel players as the CUPRA brand ambassadors, we continue to inspire the world from Barcelona in new ways.
Padel combines distinct elements of uniqueness, sophistication and performance—CUPRA’s core values. These elements have been woven into the game’s very DNA ever since its unconventional beginnings. It all started in 1969 when a tennis player decided he’d had enough of his ball landing in his neighbour’s backyard. So, he built a wall, and padel was born. The young racquet sport is a hybrid of tennis, squash and the fronton court. But unlike its predecessors, padel is played entirely within four walls which players use to their strategic advantage. The result is a dynamic sport that combines the passion and precision of handcrafted equipment with the determination and skill of athletes. Just like CUPRA, the innovative sport dares to redefine the rules of the game and sportiness itself.
“CUPRA has a spectacular future that we want to be part of for many years.” José Luis Serrano, World Padel Tour CEO
To celebrate our shared passion for movement and competition, CUPRA will be present in all of the FIP tournaments at the 2021 World Cup in Qatar, not to mention the CUPRA FIP Tour, comprising of 65 matches across Europe and South America.
Today, Padel is the fastest-growing sport in Europe. We will embark together on this journey, propelling our worldwide challenger spirit ignited by thrills and emotions, to grow our tribe and expand the sport across the continent and beyond. And we will not stop pushing the limit of what’s possible, inspiring one another, until we smash it.