Our DNA:CUPRA Experience CY/EN

CUPRA Experience.

CUPRA x Wilson

The Wilson Bela CUPRA racket.

A design born from pure CUPRA passion. Together with Wilson and Bela, we present a unique padel racket creation.

See more

A network of inclusion

Diversity takes us further.

To coincide with Pride Month, CUPRA aims to raise awareness and promote LGBTI+ inclusion.

See more

Primavera Sound

Inspiring the world from Barcelona.

CUPRA will join forces with Primavera Sound for the long-awaited 20th edition of the festival.

See more

CUPRA x Padel

Teaming up for another round.

CUPRA and the International Padel Federation continue partnering up to redefine the world of padel.

See more

Set to embark

CUPRA x De Antonio Yachts.

We are taking high-performance to the seas in our latest collaboration. The D28 Formentor by De Antonio Yachts is inspired by the iconic CUPRA Formentor itself.

See more

The handover

Barça players receive their CUPRAs.

After exploring the world of CUPRA and configuring their own versions of the brand’s models, the Barça players were handed the keys to their customised cars.

See more

CUPRA’s 3rd Anniversary.

On February 22nd, we celebrated the beginning of a new era for our brand at the CUPRA e-Garage.

See more


Presenting the teaser

RPM is a new Sci-Fi production set in the year 2101: where rebels drive to feel adrenaline, to feel emotion.

See more

A contemporary experience

Barça players customise their CUPRAs.

At a recent unique CUPRA event, twenty FC Barcelona players became part of the CUPRA World by creating their ideal cars.

See more

CUPRA x Ansu Fati

Message of optimism for 2021.

CUPRA is starting the new year with a message of optimism alongside a young star.

See more

The CUPRA e-Garage

A unique virtual platform.

CUPRA is strengthening its digital strategy by opening “the CUPRA e-Garage in Cap Formentor”.

See more

CUPRA in the world of padel

CUPRA Formentor: official car of the World Padel Tour.

Sharing values of passion, determination and sportiness makes the Formentor the perfect candidate to be named official car of the sport.

See more

CUPRA and FC Barcelona

Joining forces.

CUPRA stand in solidarity alongside FC Barcelona in the fight against COVID-19.

See more


CUPRA. A tale of aspiration.

A story about the people who create a world around performance – and invite you to it.

See more

Let’s win this match together.

CUPRA is helping to bring the support of FC Barcelona’s fans back to the Camp Nou as the next few matches will be played behind closed doors.

See more

New global ambassador.

CUPRA has added a new member to its tribe, Marc ter Stegen, one of the world’s best goalkeepers.

See more

CUPRAxFC Barcelona

FC Barcelona Partnership.

CUPRA and the football club form a unique alliance to promote talent and innovation.

See more


A new era of performance.

We believe that some rules have to be challenged. That’s why we’re joining forces with Padel, the game of reinvention, so together we can expand a new vision of sportiness.

See more

Brand ambassadors

A passion for padel.

Our passion takes us from the race track to the padel court.

See more

CUPRA Experience

More than a car brand.

Driving a CUPRA is an experience, and so is owning one. You can purchase and repair yours across our global network dealers, as well as receive extra special treatment and services at CUPRA Specialists.


A new approach to car services.

One single package at one single price offering you everything you need to smoothly enjoy your CUPRA experience. From warranty extension to a bespoke insurance policy, all services are accessible at all our dealers.

See more

CUPRA Specialists

Redefining customer service.

We’ve strategically designated some of our dealers as CUPRA Specialists. It is where you can meet the CUPRA experts trained to offer you superior assistance and discover the CUPRA Corner, a space that brings out the essence of CUPRA.

See more

CUPRA Community

You are one of us.

Join our community of individuals brought together by the same passions in life. Expect exclusive experiences like test drives, lifestyle events, track days and much more.

Passion shared is passion doubled.

When I was 15-years-old I would visit my local record store all the time. One day this guy who worked...

See more